"Quite honestly, this research surprised us," said Ed Stetzer, director of LifeWay Research and LifeWay Christian Resource’s missiologist in residence. "We expected they’d choose the more contemporary options, but they were clearly more drawn to the aesthetics of the Gothic building than the run-of-the-mill, modern church building."

Stetzer suggested that the unchurched may prefer the more aesthetically pleasing look of the Gothic cathedral because it speaks to a connectedness to the past. Young unchurched people were particularly drawn to the Gothic look. Those between the ages of 25 to 34 used an average of 58.9 of their preference points on the more ornate church exterior. Those over the age of 70 only used an average of 32.9 of their 100 preference points on that particular church exterior.

The Gothic style was preferred by both unchurched Roman Catholics and unchurched Protestants, according to the survey. The average unchurched Roman Catholics gave the design more than 56 of their preference points.

"I don’t like modern churches, they seem cold," said one survey respondent who chose the Gothic design. "I like the smell of candles burning, stained-glass windows, [and] an intimacy that’s transcendent."

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